Let’s talk
About us

Close to the work.
Alongside your people.

Good intelligence starts with understanding.
The business. The decisions. The people making them.

Why we’re here

Experience on both
sides of the question.

We’ve worked inside growing businesses, run operations and built the systems needed to support them. We know what it’s like to need an answer while the business keeps moving.

That experience shapes Dashlytix. We connect your data and capture the know-how behind it, so your team can understand what’s happening and decide what to do next.

We stay involved in the day-to-day work, keeping that capability useful as your business changes.

An engraved stone bridge connecting a book and scroll with a brass compass
Meet the team

People you’ll
get to know.

We work closely with your team, from the first question through to the systems and understanding that support the answer.

Black and white portrait of Daniel Taft, smiling, in a dark t-shirt.

Data foundations and engineering

Daniel makes the information your business runs on dependable. He connects systems, builds data pipelines and puts the controls in place so your team can trust the numbers and understand where they come from.

With a PhD in Engineering and experience leading technology and operations at Kogan and in telehealth, he understands what growing businesses need from their systems. At Dashlytix, he builds secure foundations that keep working as the business changes.

Black and white portrait of Udi Zuriel, smiling, in a dark t-shirt.

Business understanding and insight

Udi helps your team turn a difficult business question into a useful answer. He works with leaders and the people closest to the operation to clarify what matters, agree on definitions and make reporting useful.

An engineer by training, his experience spans management consulting and leading logistics at Kogan through rapid growth. At Dashlytix, he brings that operational perspective to the work, connecting business priorities with information people can use to make decisions.

Ashley Rodan, smiling, in a light jacket over a pale green polo.

AI and intelligence delivery

Ashley helps your team put AI to work in the business. He connects new capabilities with the knowledge and controls they need, so people can get useful answers and use them with confidence in their work.

His experience spans AI strategy and delivery across banking, media, retail and logistics, including enterprise agents and governed data platforms. At Dashlytix, he builds practical intelligence capabilities and helps internal teams develop the skills to operate them safely.

Andy Holt

Visual analytics and dashboard design

Andy helps your team see what matters in the data. He turns business questions into clear, well-designed dashboards, so people can understand performance and find the answers they need to make decisions.

A Tableau specialist and 2026 Tableau Ambassador, he brings more than two decades of data visualisation experience across sectors including agriculture, manufacturing and retail. At Dashlytix, he combines that experience with careful visual design to make dashboards useful in everyday work.

Aiden Poswell

Aiden Poswell

Connect on LinkedIn

Analytics engineering and reporting

Aiden helps your team work from consistent, reliable numbers. He builds and tests the data models behind reporting, working with the people closest to the data to resolve inconsistencies and make sure the calculations reflect how the business operates.

With a Bachelor of Data Science and Decisions from UNSW, he brings skills across data engineering, analytics and business intelligence. At Dashlytix, he connects source data with the dashboards and analysis people rely on in their work.

Noah Schmidt

Noah Schmidt

Research and AI development

Noah brings academic rigour and a builder’s instinct to business intelligence. With a background in computer science, data analysis and technical product development, he connects emerging AI research with the practical challenges of getting useful, reliable answers from business data.

At Dashlytix, he helps put our methods to the test, challenging assumptions and grounding our findings in research. His work strengthens what we deliver and our ability to explain why it stands up.

How we work

Stay curious.
Stay accountable.

01

Understand the operation.

We learn where the numbers come from, how the work gets done and which decisions depend on it.

02

Show the working.

Definitions and assumptions should be clear. When something doesn’t add up, we explain it and work through the cause.

03

Build something that stays yours.

Your data and business context belong to you. We help you retain that knowledge and keep the freedom to change technologies.

Start with a conversation

Tell us what’s
on your mind.

A recurring question. A decision that needs a clearer answer. We’d like to understand it — book a time, or write to us and we’ll reply by email.

Book a time

Thirty minutes with the team. Pick a slot and the invite goes out straight away.

Or send a message

No meeting needed. Tell us the question and we’ll reply by email.

DASHLYTIX

A conversation away.

Ready when you are.

Hi there, how can I help?

Dashlytix

AI can make mistakes. Dashlytix makes less. Speak to the team ↗